New Kelloggs Cereal Beers

We'd rather have a bowl of coco-beer? 🤔


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This follows the success of the ‘Throw Away IPA’, which is beer made from leftover Kellogg’s Corn Flakes. 

Kelloggs have now launched ‘Sling it out Stout’ and a snap, crackle and pop ‘Cast off Pale Ale’. The beers are made from discarded grains created in the cooking process at the cereal giant’s Manchester factory.

I am confused! Cereal Beer?

Here is an official quote from Kelloggs

‘Kellogg’s is always looking for innovative ways to use surplus food, the collaboration with Seven Bro7hers is a fun way to repurpose non-packaged, less-than-perfect cereal. This activity is part of our new “Better Days” commitments which aim to reduce our impact on the planet.’ The Sling it Out Stout brew – which was perfected over five days – uses 80kg of Kellogg’s Coco Pops to replace malted barley. 

During the ‘mash’ process the cereal creates the chocolatey taste. A similar process is used for the ‘Cast off Pale Ale’, using 80kg of Kellogg’s Rice Krispies to replace malted barley with the cereal creating sweet notes in the beer.

Wondering where to get some?

The three beers will be sold on tap aross Manchester in Seven Bro7thers Brewery pubs, as well as places that stock the brewer, from 13 June.


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